1. their services online. For example, consumers

1.    
The four
main domains of the online marketing that can boost sales for Flexcar are:

·      
Business-to-Consumer

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Selling goods and/or services
online to the final consumers is one of the important facets of e-commerce.
Sales for Flexcar can be boosted by increasing their number of customers by
offering them quantity discounts (e.g. Buy more, save more), offer an upgrade
(e.g. for just some little more dollars, they can get a fancier car), offer
more discounts on longer commitments, and offer them car delivery at door-step.

·       Business-to-Business

B2B trading networks,
auction sites, product catalogues, barter sites, and other online mediums such
as Alibaba.com, QualityTrade.com can help explore more business opportunities
for Flexcar. With small investments and greater returns, B2B trading portals
can provide Flexcar access to millions of buyers and sellers, help automate
their sales, boost search engine rankings, provide marketing research platform
and an effective tool for business branding. It is an ideal place for Flexcar
to expand their Business Network.

·       Consumer-to-Consumer

The internet provides
excellent means to the consumers for buying goods/services or exchanging
information directly with each other. Flexcar can partner with these online
portals such as ebay.com and other auction sites to sell their services online.
For example, consumers with Flexcar memberships can sell their service when not
in use on these portals at less price to influence new customers.

·       Consumer-to-Business

In the present digital
age of marketing, consumers can search out sellers easily on the Web, learn
about their offers and products, initiate demands and give feedback. Today, the
consumers are finding it easier to communicate with companies through the
internet and companies as well are inviting the prospects to submit their
suggestions and feedback through their website. Using the internet, consumers
can make deals and drive transactions with the companies. For example, using
Priceline.com, would-be buyers can bid for airline tickets, hotel rooms, rental
cars, and even home mortgages, leaving the sellers to decide whether to take up
their offer or not. Flexcar can partner with such sites to share their car
rental platform on C-to-B online portals.

If you can’t measure the
sales, you can’t improve them. So, for these business objectives identified by
Flexcar, it’s important to have the right tools in place to track their performance.
Flexcar should use Google Analytics to help them make smart business
decisions and keep them from getting side-tracked by vanity
metrics (socialmediatoday.com,
2016). By following an analytics-focused approach, Flexcar can track social
strategies and tactics and can measure their progress towards achieving their
business objectives.