THE and its adoption by the government.

THE
STRATEGY TO PROMOTE SDGs EVOLVE AROUND THE FOLLOWING OVERARCHINGBUILDING BLOCKS

·      
GOALS

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

·      
OBJECTIVES

·      
INITIATIVES

·      
MEASUREMENT

·       KEY STEPS AND ROADMAP OF THE STRATEGY AND
ACTION PAN                  

·       Identify
issues and business priorities

·       Map
stakeholders audiences

·       Research
and situation analysis

·       Define
communication goals and objectives(Specific Measurable Attainable Realistic
Timeline (SMART)

·       Develop
your messages / positioning

·       Segment
communication channels

·       Design/select
tools tactics and campaigns

·       Set
budgets and assign resources

·       Create
a detailed implementation action plan/calendar

·       Execute,
evaluate, and update

 

 

Based on the
above building blocks, the Communication strategy and action plan aims to enhance
and promote SDG’s  and promote the 2030
agenda which includes a set of 17 Sustainable
Development Goals (SDGs) and 169 targets to wipe out poverty, fight inequality
and injustice, and tackle climate change challenges by 2030 in
Pakistan.

Our Methodology

The methodology will target the audiences and all key stake holders at
the Provincial, District and Community level . 
             

At the community and district level: Social
mobilization, awareness raising  and
capacity building for lead activists  representing
the concerned communities, advocacy and lobbying implies empowering people to
change the society in which they live. It involves targeted and planned actions
and processes to influence decision-makers and involve all the sectors from
community to district level in order to create an enabling environment, so as
to effect positive behavioural change. This process through capacity building
of communities and orientation of the process of CSC will help prepare
communities to act as a pressure group as well as a force behind CSC
methodology.

At the provincial level: we will target systemic reforms through creating
buy in of the CSC methodology and its adoption by the government. CUP will show
case the pilot project modeling for transfer of systems to governments.

 

Project Stakeholders Mapping:

S.#

Stakeholders

Rationale for engagement

Potential role in project

1

Key Politicians (MNAs & MPAs) of Baluchistan.
 

Being the members of apex legislative bodies at
national and provincial levels are instrumental in becoming champion
advocates to promote SDGs

Potential Champions
to Promote the cause of SDGs

2

Political
Leadership (Chairperson of Ruling Party , Chief Minister & environment/Planning  Development Minister/Ministries)

Being a high level provincial think tank providing
guidance and direction to the provincial political leadership.

Potential Champions to to Promote the cause of SDGs

3

Key
Bureaucracy (Secretary Health, Chief HSRU, Project Director IMU-Health,
Additional Secretary Development Health, DG Health)

They  are the
policy formulators and facilitators who can be instrumental  in implementation and sustainability of
project outputs/outcomes

Potential  key
facilitator in project implementation &
institutionalization the  CSC
 

4

Users/Communities
& Lead Activists for their Buy-in to participate voluntarily

Prime beneficiaries /service users benefitting from the
project and key actors to become champion advocates for their healthcare
rights

Potential Champions, empowered
to advocate for their rights on sustainable basis.

5

Planning and
Development Departments both at national and provincial level.
 

They  are the
policy implementers and facilitators who can be instrumental  in implementation and sustainability of
project outputs/outcomes

Potential 
facilitator in project implementation and Champion advocates.

6

NGOs/Civil Societies / International NGOs

Allies for advocacy to support SDGs at
District/provincial and Provincial Level

Supporters/Key stake holders

7

District/Provincial/media
 

They are the potential key stake holders to show case
and project to facilitate and promote the SDGs

Influencers/Advocates
(Mass communication medium)

Secondary
Stakeholders

2

CSO/CBO

Allies for advocacy at District/Provincial  Level

Supporters

4

Religious leaders

Potential Allies for advocacy at District/provincial
Level

Influencers